Foodfight!
BRAND MARKETING & PROMOTIONAL PARTNERS (Domestic)
Foodfight! will have a wide domestic theatrical release by a major motion picture studio.
Between the domestic distributor and the participating Consumer Packed Good companies, Threshold believes Foodfight! Will benefit from between $80-$100 million of marketing and cross promotional value across all areas media including television, print, in store, point of purchase, on pack, FSI, etc. Here is just a partial list of participating CPG companies: Procter & Gamble, Energizer, Hormel, Del-Monte/Star-Kist, Cadbury Schweppes, Farmland Dairies, Pinnacle Foods Group, the IBM Corporation, ConAgra Foods, California Milk Board Well's Dairy/Blue Bunny Ice Cream, and Interstate Brands. And some of their starring characters:
